Why use video on the web?

PRODUCT VIDEOS INCREASE CONVERSION RATES
If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and Internet reatiler found that visitors who view product videos are 85% more likely to buy than visitors who do not. – this is one marketing force you can’t afford to ignore. Here’s why:
Online video marketing has finally come of age. We no longer have to deal with a glut of sluggish connections, incompatible technologies or bland commercials begging for our business. These days, smart companies and innovative entrepreneurs are turning the online broadcast medium into a communications cornucopia: a two-way street of give-and-take.

HOW WELL DOES ON-LINE VIDEO CONVERT

The great thing about online video is that people vastly prefer watching over reading It spans nearly every industry and demographic.
Organizational housewares e-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not.
Even car parts retailer Advance Auto Parts has found that including instructional and how-to videos both on its site and Facebook has led to some surprising findings. Visitors who watch video stay on the site twice as long and visit twice as many pages versus those who don’t see video. And, sharing those how-to tutorials on Facebook further increases the retailer’s reach.

I hope this blog will be helpful. Thank you for reading CutterWelderMaestro.

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